Search Engine Marketing

What Is Search Engine Marketing?

Search Engine Marketing (SEM) is a pay per click (ppc) model of advertising where you effectively bid at an auction to be placed on the top of search engine results. All search engines offer this pay per click model.

Investing in a search engine marketing campaign is proven to generate not just traffic to your websites but also sales. The benefits of search engine advertising are that any business can get on the first page of Google, Yahoo or Bing almost instantly. Dependant on the daily budget you set your customers can find you at any time of the day or night.

SEM is constantly evolving and a dynamic market place and keeping one running effectively means keeping up to date with all the latest techniques and processes. Google, Yahoo & Bing make changes to their software all the time and competitors enter the market at an exponential rate so maintaining your SEM campaign is a must for all advertisers.

A business needs to understand how to structure a SEM campaign correctly and interpret the data it receives back in order to make informed decision about where to go next with their advertising. The Online Marketing Company offers both set-up and training in the major SEM platforms.

Keyword Research
Competitor Analysis
Consumer Insights & Trends
Conversion Tracking
Return On Investment

Search Engine Marketing Platforms...

Google AdWords Search Engine Marketing

Google AdWords

Google AdWords is the premier form of search engine advertising. As this is the most widely used search engine it stands to reason that this would be your first choice to step into the world of pay per click advertising...

Yahoo & Bing Search Engine Marketing

Yahoo & Bing

Yahoo & Bing offer search engine marketing through the one platform. As the market share for Yahoo & Bing is smaller the cost per click can be drastically reduced whilst still reaching a large market.

Search Engine Marketing Pricing...

Set-Up / Audit & Report

Setting up your SEM in the correct manner from the start requires a knowledge of the systems used. The Online Marketing Company can provide you with a custom program designed specifically for your industry and needs and which includes the following:

  • Keyword Research
  • Competitor Analysis
  • Search Query Reporting
  • Ad Scheduling
  • Geo-Targeting
  • Conversion Tracking Installation
  • Google Analytics Set-Up

Only $139

A custom set-up and training package can be created for a business new to the SEM world. Please contact The Online Marketing Company if you wish to take advantage of our training when creating your new SEM program.


If you already have an existing SEM in place and feel that it is not performing at its best, The Online Marketing Company can provide you with a training program to help you understand how to get the best out of your SEM. We offer three training packages: Basic, Intermediate and Advanced.

Basic: (1 month)

  • Keyword Research
  • Search Query Reporting
  • Ad Scheduling
  • Geo-Targeting
  • Conversion Tracking Installation
  • Google Analytics Set-Up

Only $79

Intermediate: (2 months)

  • Includes Basic Package
  • Mobile Campaigns
  • Display Campaigns
  • Competitor Analysis & Auction Insights

Only $149

Advanced: (3 months)

  • Includes Basic & Intermediate Packages
  • Remarketing
  • JavaScript Integration

Only $229

Contact Us Today!
Let The Online Marketing Company help you with your online marketing solutions!
Phone The Online Marketing Company
(07) 3122 2712
Mailing Address For The Online Marketing Company
PO Box 191